JUN 1, 2023[EDITORIAL DESIGN]

One Page, One Job

One-pagers for Lucid that explain a product, an add-on or an integration on a single sheet.

Tech companies constantly need to explain a lot in a little space: what a product does, how security works, what’s new. A one-pager or infographic is usually the answer. At Lucid, I designed a series of them.

The approach

The trick with a one-pager is hierarchy. Most people will read the headline and maybe one section. So the headline has to make the case on its own, and everything below it needs to be easy to scan, with short bullets, clear subheads and a table where a table does the job better than a paragraph.

A Lucid one-pager titled “Lucid Premium support add-on,” with an illustration of two people on stairs, a grid of premium benefits and a comparison table of Premium vs. Enterprise support.

A Lucid one-pager titled “Lucid + Google integrations,” listing Lucid products, the Google apps they connect to and what teams can do with them, with a QR code at the bottom.

The Premium support sheet leans on a comparison table, because “what do I get for paying more” is a table-shaped question. The Google integrations sheet does the opposite: a short list of products up top, then plain-language bullets on what you can actually do with them, and a QR code for anyone who wants more.

Going dark

A dark Lucid one-pager titled “We help teams see and build the future,” introducing the Lucid Visual Collaboration Suite with an illustration of people around a giant canvas and three columns for Lucidchart, Lucidspark and Lucidscale. — An overview of the Lucid Visual Collaboration Suite.

The suite overview flips to a dark background to stand out in a stack of light handouts. One headline, one paragraph, then three color-coded columns, one per product, so you can find yours in a second.

It’s not the flashiest work I do, but it might be the most useful.