A still from the TRON DAO × zerohash partner ad: a raised black tile glowing red with the TRON logo, in a dark field of tiles
TRON DAO × MetaMask.
A dark sci-fi corridor with red light strips leading to a closed metal door
The low-poly MetaMask fox head floating in a soft purple sky with puffy cartoon clouds
A dark field of raised black tiles with one lit in red, carrying the TRON logo
A burst of acid-green light streaks rushing toward the viewer
TRON DAO × zerohash.
The green zerohash mark on a dark tile, framed by thin green lines in a grid of dark panels
The TRON and zerohash logos locked up in white on a TRON red end card

Motion art direction

TRON DAO partner ads

I storyboarded and designed TRON DAO's partner ads with MetaMask and zerohash, then handed the frames to motion and kept them on brand to the final cut.

Role
Art Director
Client
TRON DAO
Year
2026
Tags
  • Art direction
  • Motion design
  • Video ads
  • Storyboards
  • Web3

The brief

As part of TRON DAO's internal creative team, I art directed a series of ad videos about the ecosystem's partnerships with MetaMask and zerohash. Each one had to explain a technical integration in a few seconds of a social feed.

I did all the storyboarding and design. Then I handed the frames to motion designer Rafael Conce at Sons Design and worked with him and the TRON design team to bring them to life. My job was to keep the work clear and on brand from the first frame to the final handoff.

One structure, two partners

Both ads follow the same three beats, so the series reads as one campaign even though the partners look nothing alike.

  1. TRON's world. Dark, tech-driven corridors and tiles, lit in TRON red.
  2. The partner's world. The story breaks out into the partner's own look: MetaMask's fox in a soft, cartoon sky, zerohash's mark in its acid green.
  3. The handshake. A flash of light streaks back to TRON red, a bracketed line says what's live, and the two logos lock up side by side.

The structure is the system. A new partner only needs a new middle beat, and the rest of the ad already knows how to behave.

Details that carry the brand

  • Pacing for the feed. Each beat is short enough that someone scrolling still sees the logo lockup.
  • Lighting as the bridge. Red light belongs to TRON and the partner's color takes over in the middle, so the shift in color tells the story without words.
  • Logo reveals. Each partner mark gets its own moment before the lockup. In the zerohash ad, it arrives on a tile inside TRON's world first.
  • One end card. TRON red, a bracketed line and the lockup, the same every time, so the series is recognizable at a glance.

I checked every cut against the TRON guidelines through the final handoff, so the ads look like they came from the same brand as everything else.